CRM 2.0: High-Definition Business Strategies
When it comes to marketing, customers are king. But managers across different departments should “hold court” with customers as well. For more than a decade, firms have eagerly adopted customer...
View ArticleRunning Out? Peak Theories Exposed.
The concept of peak oil has captured the imaginations of policymakers, analysts, researchers, and the public. The idea of a peaking resource, such as oil, ushering in an era of reduced growth and...
View ArticleAvoiding the Never-Never Land of Marketing Communication
Marketers beware: There is an ideal level of communications that your customers will tolerate. Beyond that point, they will be turned off of your company’s products and messages, providing diminishing...
View ArticleHow China Can Sustain Growth Cleaner and Greener
China recently became the number one energy consumer in the world, surpassing the U.S.’s dominance on that score for nearly a century. With China’s greater electricity demand from power-hungry cities...
View ArticleTis the Season to Reflect on Gift Giving
Believe it or nor, gift giving is really a complex social and psychological phenomenon. In new research, Marketing Professor Morgan Ward of SMU Cox and co-author show that gift-givers experience...
View ArticleStressed Out Overworked Systems Should Just Say "No"
The consequences of pushing an operation to its max can lead to many negative consequences such as increased costs and worker burnout. In the extreme, family members of deceased workers from Foxconn in...
View ArticleRunning Out? Peak Theories Exposed
The concept of peak oil has captured the imaginations of policymakers, analysts, researchers, and the public. But from the viewpoint of the energy economist, the idea of a peaking resource, such as...
View ArticleHow Demographics Impact Economic Growth and Entrepreneurship
Age matters in more fine-grained ways than we have imagined and calculated. With governments looking for the next frontier of policy tools, perhaps considering age-related nuances can shed more light....
View ArticleOn Being a Brand: Shout It Out or Be Subtle?
Since consumers are motivated to express social status, it follows that higher priced items should have more explicit branding and low-end products should have fewer explicit markers. Right? Not...
View ArticleA Deep Dive Into Virtual Worlds, Avatars, and Social Spaces
ITOM professor Schultze of SMU Cox confronts new boundaries between the avatar and its user in a series of studies of virtual worlds. Her new research shines light on the innerworkings of the...
View ArticleHedging Away: Derivatives Blur Executive Compensation Incentives
The authors conclude that the ownership disclosed in annual filings such as proxy statements overstate pay-for-performance incentives in compensation contracts. This ultimately paints a somewhat...
View ArticleHow Health Care Benefits Really Impact Employment Choices
Social commentators and policy makers argue that many people are “locked” into their current jobs for fear of losing their health coverage. Though they could be more productive in self-employment, they...
View ArticleLessons from the Ballpark: Oversight Reduces Bias
When umpires were monitored, they showed less bias in how they called strikes along ethnic lines, even over-compensating in the opposite direction of their original bias. Research by Finance Professor...
View ArticleWhen Financial Regulation Works
New research by Finance Professor Johan Sulaeman and co-authors find that regulation got it right this time. They examined the effects of Regulation Fair Disclosure (Reg FD) and the Sarbanes-Oxley Act...
View ArticleEnergy Matters: Shocks, Energy Math, and OPEC
Research from energy economist James Smith of SMU Cox literally comes off the pages in his recent presentations in Stockholm, Sweden to fellow energy economists and foreign policy aficionados in Dallas.
View ArticleMemories of the Brand Loyalist
In a new paper about false memories and brand commitment, marketing professor Priyali Rajagopal of SMU Cox and co-author Nicole Montgomery decode how brand commitment influences the consumer’s memories...
View ArticleEthics, Honor Codes, and Leadership: Infusing the Firm’s Climate
In the wake of yet another period of corporate scandals and heightened attention to social responsibility, there is a renewed focus on managing and working for an ethical organization. But firms with...
View ArticleLarge Secondary Loan Market Alters Role of Banks
Banks have played a distinctive role in the financial system. In a forthcoming Journal of Finance paper by Finance Professor Amar Gande and co-author Anthony Saunders, the nature of banks’ special role...
View ArticleCEO Risk-Taking Incentives at Financial Firms and the Financial Crisis
According to evidence from new research by Finance Professors Swaminathan Kalpathy and Amar Gande, U.S. Federal Reserve emergency financial assistance ("bailouts") is higher among firms whose CEOs have...
View ArticleInternet Activity Focusing More on Identity Work
The Internet has evolved from static web pages to e-commerce — and now to identity play — according to Professor Ulrike Schultze of SMU Cox. Through researching how people use their avatars and operate...
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